AMAZON V/S FACEBOOK + RELIANCE JIO

AMAZON V/S FACEBOOK + RELIANCE JIO

The great e-commerce war has begun between e-commerce giant AMAZON and  FACEBOOK+JIO

Both are targetting kiranas and local store

First Look at Amazon viewpoint

"Amazon is going to invest Rs 10 crore to expand its operation for onboarding local kiranas, local shops"

• The AMAZON said that the programme will enable local players with no online experience to sell on its website, especially in the post-coronavirus, e-tail world.

• The programme helps customers to find products from local shops in their city at their convenience of their homes, while helping shopkeepers supplement footfalls with a digital presence and expand beyond their normal reach to customers," the company said."

• The Rs 10 crore will be committed to expedite on-boarding and training and enablement of these stores to take advantage of this opportunity. Once the lockdown is lifted, this programme can bridge the gap for customers who want to maintain social distancing,” Pillai added.

My ANALYSIS Amazon is going to connect with local sellers who are in traditional business and  help them to take their business in e-commerce mode or m-commerce mode as many shopkeeper are unwilling to connect themselves in e commerce mode. 

Now Look at Facebook+JIO viewpoint

Reliance Jio-Facebook deal: JioMart, WhatsApp to operate together to connect consumers with local kiranas

• This has been done to further accelerate Reliance Retail’s New Commerce business on the JioMart platform using Facebook-owned WhatsApp and to support small businesses on the messenger, which already plays an important role in helping people and businesses connect in India, said Reliance Industries Limited in a statement released on April 22

• The companies will work closely to ensure that consumers are able to access the nearest kiranas that can provide products and services to their homes by transacting seamlessly with JioMart using WhatsApp, said the statement.

• Millions of kirana stores are likely to become part of JioMart and reap benefits of scale and convenience for their customers. This will set an example of how, with clean practices, both physical and digital retail can co-exist and flourish.

• WhatsApp is already active in connecting small businesses in India. Many small businesses are already using WhatsApp Business to promote their offerings, take orders from clients and get their feedback etc.

• Both Facebook and Jio will work closely to ensure consumers are able to access the nearest kirana stores that can provide products and services to their homes by transacting seamlessly with JioMart using WhatsApp.

• The deal gives enough leverage to JioMart to effectively compete with well-established and equally deep-pocketed Amazon and Walmart (Flipkart) in India. However, the duo have been accused of often violating existing FDI (foreign direct investment) norms, which prohibit interference in pricing of the products and services for marketplace players. It is said that they enter into secret deals with the suppliers/traders and offer deep discounts of high-moving products, thus killing the business of brick-and-mortar shops, who cannot match or better the prices offered on marketplaces.

My analysis JIO MART AND WHATSAPP HAVING HUGE CUSTOMER BASE IN INDIA WHICH IS GOING TO SYNERGISE .

CONCLUSION

India is going to witness great change the way it do shopping for groceries, local sales of stationeries, fruits,etc. In the same way jio changes the way we use internet. India is also going to witness a cut throat competition between these giants.

Microsoft and jio partnership is also giving a great competition to AMAZON in cloud based services. SO WE CAN SAY THAT JIO IS A COMPETITOR OF AMAZON IN INDIA